Today, its natural beauties attract tourists and backpackers from all corners of Brazil looking for the landscapes of the mountain ridge of the state of Santa Catarina.

Urubici is part of the São Joaquim National park, which is very rich in flora and fauna.

A visit to it reveals incredible landscapes, such as the Laranjeiras Canyon (Canyon of the Orange Trees) and the famous Pedra Furada (Holed Rock), which can be seen from the Morro da Igreja (Church Hill), known as the highest point in the South of Brazil, with 1,827 meters (5,994.09 ft.) of altitude.

In the surroundings of the town there are other places that deserve a visit, such as the Avencal Waterfall, with 100 meters (328.08 ft.) of free fall, and indigenous caves that are found in the area.

Throughout its history, Urubici was influenced by Portuguese, Italian, German, African and Latvian settlers, who left their characteristics in its culture, arts, architecture, and cuisine.