[1][2][3][4] Shah graduated from the York University and made her debut with a supporting role in the 2013 romance Mere Khwabon Ka Diya, winning a Pakistan Media Award for Best Emerging Talent.

[12][13] Shah began her career with character roles, including the serial Bashar Momin in 2014, the drama serial Duaa (2015) in which she played the title character, and Alif Allah Aur Insaan (2017) in the role of a beggar turned courtesan.

She was cast in Jawad Bashir's Teri Meri Love Story in which she played the leading character Eesha, but the film was halted post-production and the official release never happened.

She also starred in the first online Pakistani comedy film Oye Kuch Kar Guzar by D-juice Pakistan.

[17] In June 2017 she wrote on Facebook criticizing what she said was the trend of various talk shows using Ramadan to cash in on television rating points.