These events can be seen as a more rural version of the Summernats, a festival which promotes a wider range of car culture.
Accumulating the most different stickers is a sort of status symbol which is often the deciding factor in many of the Beaut Ute competitions (see below).
Some of the popular stickers are Bundaberg Rum, Holden, Jim Beam, Ute Muster and the Conargo Pub.
some novelty categories include: Most of the ute muster events around Australia try to compete with each other by continually breaking new records of gathering the most vehicles in the one place.
In 1999 a group of community-minded people got together with the idea of celebrating all things Australian, including the Australian icon of the ute, to attract people to the agricultural town of Deniliquin, located in the southern Riverina region of New South Wales.
Most ute musters charge a relatively small fee for participants, allowing them to enter any category they are qualified for.
Many participants travel long distances to enter and prefer activities to be held in a short timeframe to allow them to join in other parts of the festival.
As this is a usual festival environment drawing participants from large distances in country areas there are limited opportunities for public transport.
Whilst the organisers recognise that some attendees can flout the law, this is seen as a minority and the event is able to proceed in a realistic environment.