[2] In 1929 Rosén sold the majority of his shares to master builder J. M. Bäckström, who began building a new publishing house the following year at the block Rind, at Rådhusesplanaden 10 in central Umeå.

In 1949 VK was the first news paper in Norrland to hire its own press photographer, Harry Lindwall, who would remain in service until his retirement in 1985.

After a disagreement between the Sundsvall branch of the heirs (who wanted to sell) and the Umeå branch (who wanted to keep the VK as a liberal and freethinking newspaper) the paper was first sold to the small printing company Folk och Samhälle (People and Society) and later around 1978 to the Stiftelsen VK-Press (VK-Press Foundation).

[7] Since 1937 the newspaper annually honors the best athlete from Västerbotten with the so-called VK-guldet (VK Gold).

Among the prizewinners are Ingemar Stenmark, Anja Pärson, Marta Vieira da Silva and Assar Rönnlund.