[4][5][3] Before the arrival of K.G.F: Chapter 2, Odiyan was the holder of the first day's highest box office opener in Kerala, by collecting more than 7 crores.
Shrikumar's meeting with Ramesh Kalyanaraman, executive director, Kalyan Jewellers, to sponsor a programme at the Devi temple in Puthur, was a turning point.
[10] When the brand began making its mark outside Kerala, Shrikumar shot ads with Prabhu in Tamil Nadu, Nagarjuna in Andhra Pradesh and Shiva Rajkumar in Karnataka.
When it came to focusing on products, the brand chose Sushmita Sen, Aishwarya Rai Bachchan and recently Sonam Kapoor.
It was the first time that four South Indian actors – Nagarjuna, Shivarajkumar, Prabhu and Dileep – came together for one television commercial shot in four languages, with Mr.Bachchan as the common factor in all the four.
The ad shot for Manappuram Finance was made in 12 languages with eight brand ambassadors – Mohanlal, Akshay Kumar, Vikram, Daggubati Venkatesh, Puneeth Rajkumar, Uttam Mohanty, Mithun Chakraborthy and Sachin Khedekar.
[17] His clients include Wrangler Jeans,[18] Sobha Ltd., Nilgiris 1905, Malayala Manorama,[19] Prime Meridian, Meriiboy,[20] Kalanikethan, A 1, Kaleeswari Refineries, AVT, Annapoorna, Amrita institutions, Kalyan Developers, Cellcom, Eazi Pens and Trinity Eye Care among others.
In 2017, it was announced that would be directing the film adaptation of M. T. Vasudevan Nair's novel Randamoozham, which is based on the Indian epic Mahabharata, starring Mohanlal in the lead role of Bhima.
Made in two parts and to be shot in multiple languages including English, filming was planned to start by September 2018 for a release in early 2020.
[4] Before the arrival of K.G.F: Chapter 2, Odiyan was the holder of the first day's highest box office opener in Kerala for more than 3 years, by collecting more than ₹ 7 crores.
Manju, who has been out of cinema for 14 years, made her acting debut in 2013 with VA Shrikumar Menon, who ran an advertising agency called Push Integrated Communications Pvt.
Manju Warrier said that she was facing threats from Shrikumar[35] and that he was using the letterhead and documents she had signed for official purposes without her knowledge or consent and was spreading slanderous propaganda against her on social media.
However, Sreekumar Menon had approached the MT court seeking an injunction restraining him from making the movie as the it did not materialize even after the deadline.