Koduri Viswa Vijayendra Prasad (born 27 May 1942) is an Indian screenwriter and film director who predominantly works in Telugu cinema.

His notable work as a writer includes films like Bobbili Simham (1994), Magadheera (2009), Eega (2012), the Baahubali series, RRR (2022), Bajrangi Bhaijaan (2015), Manikarnika (2019) and Mersal (2017).

[3] On 6 July 2022, President of India Ram Nath Kovind nominated him as a member of Rajya Sabha, the upper house of Indian Parliament.

He, along with his elder brother K. V. Sivashankar, bought seven acres of paddy fields in Hirekotikal village of Manvi Taluk in Raichur district.

[4] His brother Siva Shakthi Datta's passion for films made Vijayendra Prasad and his family to shift to Madras.

Datta assisted a couple of directors for some time and started a film titled Pillanagrovi which was stopped midway due to financial reasons.

[23] He also cited the screenwriting duo Salim–Javed (Salim Khan and Javed Akhtar) as a major inspiration on his work, especially their screenplay for Sholay (1975), among other films.