VH1 (referred as VH1 Europe) was a European music television channel owned by ViacomCBS Networks EMEAA.

It played a wide variety of music programs on a daily or weekly basis, and various VH1 original series.

From 2020 until the closure, the channel also played some Hip Hop hits, from artists like Roddy Ricch and DaBaby.

[2] The last music video shown on VH1 before being replaced by MTV 00s on 2 August 2021 at 05:00 CET, was "Dani California" by Red Hot Chili Peppers.

Last added videos were was included the British singer Harry Styles' single "Treat People with Kindness", "Higher Power" by Coldplay and "Cover Me in Sunshine" by Pink.

Until early 2008, VH1 Europe's schedule was largely based upon music programming, although some shows imported from VH1 US or MTV US (including classic episodes of Beavis and Butt-Head, Pop-Up Video and The Osbournes) could be seen during primetime hours as well.

In February 2008, the channel received a major makeover in its timeslot programming, with further specialist shows being added to the already existing ones, featuring selections of music videos linked by common themes (VH1 Themed, Smells Like The 90s, VH1 Pop Chart, Boogie Night, Flipside, Chill Out, So 80s, Viva La Disco, Sunday Soul, VH1 New, VH1 Rocks, Top 10, Final Countdown, Then & Now, VH1 Classic, Smooth Wake Up, Saturday Night Fever, Best Of Charts, Greatest Hits, Aerobic, Espresso, VH1 Oldschool, Cover Power...).

Until "Despacito" acquired the status of a global mega-hit, VH1 Europe did not regularly play music sung in another language than English, but since Spanish-language música urbana became hugely popular outside of Latin America or the Latin American communities around the world in the late 2010s, the channel began to regularly play videos from artists like Luis Fonsi, J Balvin, Bad Bunny, Rosalía, Maluma, Anitta, as well Spanish songs by Shakira.

The SD feed of VH1 Europe received in Latin America was similar to the channel's feed that is distributed in Russia and ex-Soviet republics (that means that the special programme idents are not aired), with the difference being not airing age ratings, in compliance with Russian television laws.