[11] In late January 2023, General Entertainment Authority chairman Turki Al-Sheikh conducted a private inauguration ceremony of VIA Riyadh, which was attended by the country's Minister of Tourism Ahmed al-Kateeb, chairman of the board of directors of Saudi Journalists Association Khalid al-Malik and the Japanese ambassador to Saudi Arabia, Iwai Fumio.

[16][17] Days later, Argentine professional footballer Lionel Messi was spotted in VIA Riyadh along with his family who had arrived in the Saudi capital just hours after FC Lorient's historic win over Paris Saint-Germain.

[18][19][20] The compound was built using stones extracted from the nearby Tuwaiq mountains on the six core principles of Salmani style, a distinct type of urban Najdi architectural method developed in Riyadh Province during the reign of Prince Salman bin Abdulaziz as the region's governor between 1963 and 2011.

[21] The compound of VIA Riyadh hosts 25 shops, 17 restaurants and 7 cinemas of international and local brands, including UK'sdining outlets Gymkhana, Sexy Fish and Scott's as well as US-based Spago and Bianca.

Seven cinemas make up the entertainment sector of the compound, namely, Avant Garde, Interstellar, the Oasis, Orient Express, Secret Garden, Tuwaiq Hall and Wall Street.