In 2000, VID, which had considerably increased the amount of produced content by that time, decided to compete for the Channel 3 broadcasting rights in a contest held by the Russian Ministry of Press and Mass Media.

On 19 April 2000, Larisa Sinelshchikova, CEO of VID, explained this decision as follows: "Any producer dreams of moving to his own home one day.

According to federal media resources, Channel One Russia and VIDgital failed to sign the contract for the production of the above-mentioned programme owing to the "new team's personnel policy" and, consequently, the parties’ failure to agree on the candidacy of the new host.

[5] The Russian financial crisis created a need for new management ideas, and Larisa Sinelshchikova in cooperation with Alexander Lyubimov took an unexpectedly bold decision to expand VID's own television production, an initiative supported by Igor Shabdurasulov and Alexander Akopov, CEOs of ORT and Rossiya television channels respectively.

This measure enables VID to become a major content producer for ORT and, as a result, the leader of Russia's television market in terms of both its standing and finances.

The participants did not disclose any information about the sum of the deal, which resulted in all of the previous shareholders giving up their shares, with the exception of Alexander Lyubimov.

In early 2007, VID's main shareholders Alexander Lyubimov and Larisa Sinelshchikova had a major disagreement over the company's further development strategy.

Sinelshchikova promoted her long-lived idea of the umbrella brand, whose implementation would help diversify the management of the company through redistribution of human and financial resources and result in the shareholders’ increased profits.

Lyubimov's rejection of this idea led to Sinelshchikova's withdrawal from VID and her subsequent successful implementation of the umbrella brand concept in her new full-cycle television company, Krasny Kvadrat (Russian: Красный квадрат, translated: Red Square).

[5] The logo's face was originally a direct copy of the sculpture's, but apparently, the museum attempted to sue VID, leading them to digitally alter the mask in order to avoid legal difficulties.

We sat there, we looked at it and thought, "Well, this is some kind of mess, some terrible Cheburaska", but we cropped off the ears on the computer and everything went well.The wordmark of the company uses the letter D of the Latin alphabet instead of the Cyrillic Д, so the logo appears as ВИD as opposed to ВИД.

[9] More recently, this version of the opening logo has attracted a large amount of interest from the Internet due to its "eerie" nature, making it a subject of Meme culture.

To add to the grievances, the original version of the logo incorporated flashes of bright white light against black backgrounds; this feature was later removed due to epilepsy concerns.