At the time, the group had a strong indie rock sound which they rapidly evolved from; eventually referring to "Head" as their version of Ministry's "With Sympathy" which was unrepresentative of the band.

The following full-length album "Lullaby", produced by Chameleons UK's Dave Fielding, developed their overall sound further towards gothic and included more dark guitar work.

Eventually, the band would also slowly abandon the "guitar goth" sound, first replacing their drummer with a drum machine, releasing the Red Lorry Yellow Lorry influenced "Measure By Measure" EP and then finally with the addition of keyboard player V. Markus, (who was influenced by the likes of Front 242, Laibach and Nitzer Ebb), they turned to an entirely electronic-based outfit.

As the band's popularity in the electro-underground grew, Mick Hale began working on other side projects releasing two electro-dub albums under the name Division #9, and teaming up with V. Markus as progGREX.iv.

Belgium's SIDE-LINE magazine called "Order + Joy" Crocodile Shop's "best album ever", hailing it as a return to their earlier and gritter EBM sound.

In 2002, the band released "World" which, while continuing much of the EBM sound of "Order + Joy", represented another shift in the music style to a cleaner Synth Pop vibe.