The label is known for releasing music by notable artists in reggae, dancehall and soca.

VP Records has offices in New York City, Miami, London, Kingston, Tokyo, Johannesburg, Rio de Janeiro and Toronto.

[6] The label is often also accredited with having increased the popularity of the now globally recognized Elephant Man, also known as the 'Energy God' or 'Ele', through a deal with Bad Boy Records.

VP also releases a series of Riddim Driven albums, which feature various artists tracks using the same rhythm.

[2] VP has also issued the compilations series Strictly the Best, which has now reached over 50 volumes.