His colleagues and mass media were generally consent that this was because of his professional activities at Russian Phonographic Association.

During 1990s, Vadim Botnaruk together with Kim Breitburg and Evgeny Fridland were organizing and implementing long-term project aimed to search and promote young talented musicians via local radio stations.

Those include Andrei Gubin, Ruki Vverh!, Nikolai Trubach, Yuri Shatunov, Dima Bilan, Valeriy Meladze, Boris Moiseev, Diskoteka Avariya, VIA Gra, Valeriya, Premyer-Ministr, Danko, A'Studio, Laima Vaikule, Igor Krutoy, Philipp Kirkorov, Igor Nikolaev, Blestyashchiye and many others.

In 2002 until death in 2008 he actively helped to create and develop the TopHit project aimed at monitoring popularity of musicians on radio and on the Internet.

Since 2004 he headed Russian Phonographic Association (RPA) specializing in collective management of related rights of musicians.