Vaishno Devi is worshipped as a combined avatar of the goddesses Mahakali, Mahalakshmi, and Mahasarasvati.

[4] In the Varāha Purāṇa's Triśakti Māhātmya, she originated from Trikalā (the goddess who was born from Trimūrtis) and slayed an asura called Mahiṣāsura on Śataśṛṅga Parvata where the current Trikūṭa Dhāma of Vaiṣṇōdēvī is situated.

[6] Professor and author Manohar Sajnani says, According to Hindu beliefs, the original abode of Vaishno Devi was Ardha Kunwari, a place about halfway between Katra town and the cave.

[13][14] During festivals like Navaratri, the count increases to ten million (one crore) visitors.

Authors Michael Barnett and Janice Gross Stein say, "Mata Vaishno Devi Shrine in Jammu has an annual income of about $16 million, mainly from offerings by devotees".