Valiant Lady is an American radio soap opera that was broadcast on ABC, CBS, and NBC at various times from March 7, 1938, through August 23, 1946, and later between October 8, 1951, and February 19, 1952.
"[3] A 1946 article in the trade publication Broadcasting noted: General Mills' radio shows are beamed at all class levels and all age groups.
[5]In a 1943 article in The Milwaukee Journal, Blaine commented that Valiant Lady "deals with current issues — all substantial contemporary material.
[8] Beginning March 7, 1938,[9] after two months of testing on WGN, Valiant Lady was moved to CBS to be broadcast "five mornings weekly," replacing Hollywood in Person[10] as part of the Gold Medal Hour.
[11] General Mills ended its sponsorship of the Valiant Lady and Light of the World effective August 23, 1946, citing "government restrictions on wheat and labor difficulties"; the programs advertised Gold Medal Flour and Cheerios, respectively.
"[12] Joan Blaine was the star, playing "an actress with a wide assortment of personal problems"[1] who gave up her acting career to care for her injured father.
Others who acted in the program over the years included Vivian Holt, Sue Reed,[20] Richard Sanders,[21] Florence Malone,[22] Barbara Lee,[22] Arthur Elmer, Gilbert Mack,[23] Roy Fant, Ray Morgan, Louise Larabee, Jackson Beck, Howard St. John, George Herman, and Aileen Poe.