The Van Tassell and Kearney Horse Auction Mart is a building in East Village, Manhattan, New York City.
It originally served as a horse auction mart that catered to New York's elite families, including the Vanderbilts and Delanos.
Though carriages remained an important part of the business, most advertisements and newspaper stories about the mart concerned the sale of horses, particularly high-priced ribbon winners, polo ponies, hunters, and thoroughbreds.
[2] As automobiles and other forms of public transit became much more common after World War I, the practical need for horses and stables decreased.
Playing on the history of the building as an assembly line training center for women during World War II, GVSHP used the iconic "We Can Do It!"