It is run by the Vancouver Pride Society (VPS), a not-for-profit, volunteer-run organization that seeks to "produce inclusive, celebratory events, and advocacy for LGBTQAI2S+".

Due to the COVID-19 pandemic in British Columbia and the BC Provincial Health Officer order restricting mass gatherings to 50 people or less, 2020 Pride in-person events were moved online.

[5][better source needed] A public art exhibition was also held with pieces from local two-spirit, trans and queer artists displayed around the city.

[6] Vancouver's earliest Pride celebrations began when the Gay Alliance Toward Equality (GATE) organized a picnic and art exhibit in Ceperley Park.

[15] On July 21, 2020, the VPS informed the BC Liberals that they were not permitted to take part in the virtual parade due to inaction on Chilliwack-Kent MLA Laurie Throness, who has been accused of homophobic and transphobic comments and views.

Located at Sunset Beach at the end of the parade route, the festival includes a diverse collection of vendors, entertainment, family activities and beer gardens.