[7] In 2011, together with The Roots frontman Questlove, Wruble founded OkayAfrica, a digital media platform dedicated to African culture, music and politics.

[8][9] She helped the company become the largest US-based website focusing on new and progressive music, art, politics, and culture from the African continent.

[12] In an effort to bring diversity to the march's leadership, she brought on three of its four national co-chairs, Carmen Perez, Linda Sarsour, and Tamika Mallory, to serve alongside Bob Bland.

[18] March On takes a bottom-up approach to coordinate actions at the federal, state, and local level, by joining together the various women's groups around the nation to work together.

[20] On January 20, 2018, March On launched a nationwide poll to help design the liberal activist agenda for the 2018 midterms and beyond.