'little willow'; also transliterated Vǎrbica) is a town in eastern Bulgaria, part of Shumen Province.

It is the administrative centre of Varbitsa Municipality, which lies in the southwestern part of Shumen Province.

[1] Varbitsa is located in the southeastern Danubian Plain, at the foot of the eastern Balkan Mountains, on both banks of the Gerila river.

The area was populated in Antiquity by the Thracians and Romans, while the Slavs and Bulgars arrived in the Early Middle Ages.

It is thought that the first ruler of the First Bulgarian Empire, Asparuh, settled the Severians in the region of the Varbitsa Pass in order to guard it in the 7th century.