It was founded in 1908 by Manuel Moral y Vega, as a successor to Prisma magazine, but with a more agile, entertaining and popular character.

[1] Its founder and editor was Manuel Moral y Vega, a Portuguese photographer who, from his studio on Mercedes street in the Jirón de la Unión, changed the concept of a magazine in Peru with an advanced photographic technique.

[2] Its prospectus number appeared on February 29, 1908, with its heading appearing as year IV of the publication, which implied its claim to be the continuation of the Prisma magazine, founded in 1905, a magazine that had been awarded with silver medal at the 1906 Milan International Exhibition.

His departure from Palma was due to his notorious links with the government of Augusto B. Leguía, which had just been overthrown.

Others gave a cosmopolitan air both in the literary, economic and political spheres: «Theater and shows», «Fashion», «Curiosities and clippings», «Commerce and industry», «European information», «Figures and aspects of life world" (which from September 1923 would be in charge of the pen of José Carlos Mariátegui), which allowed knowing the most varied aspects of the foreigner.