Vasudeva Upanishad

[1] It belongs to the Vaishnava sect, which worships Vishnu and his avatar Krishna, and this late medieval era minor Upanishad is attached to the Samaveda.

[8] Krishna extols the Gopichandana (Sanskrit: गोपीचन्दन), also known as Vishnu-chandana, a type of clay and describes the symbol of Urdhva Pundra as well as its application.

[13] Krishna replies a Brahmachari (student, bachelor) and Grihastha (householder) should apply the tilaka on the forehead after reciting the hymn told in the Vasudeva Upanishad.

The hymn dedicated to Vishnu-Krishna, praising Achyuta (the indestructible), Govinda (the protector of cows), one who holds the discus, mace and conch, the Lotus-eyed one who resides in Dwarka, the capital of Krishna.

[6] The three lines of the Urdhva Pundra are related to the Hindu Trinity (Trimurti) of deities - Brahma, Vishnu, Shiva; the first three Vedic scriptures - Rigveda, Yajurveda and Samaveda; three upper worlds Bhu, Bhuva, Svar, the three syllables of Om - Aa, Uu, Ma; three states of existence - awakening, dreaming, asleep and the three bodies - Sthula, Sukshma, and Karana.

[15] These texts, states Srinivaschari, assert that Sat (Truth), Atman and Upanishadic concept of Brahman denote the Vedantic metaphysics of Ultimate Reality, and declare all three to be synonymous with Vasudeva.

Vaishnava sacred marks, including the Urdhva Pundra - the Vaishnava tilaka marked by three Sri Vaishnavas on parts of the body like - forehead, neck, arms, chest and stomach region.
A female sannyasi monk with a Urdhva Pundra mark on forehead (19th century painting).