Veikkaus organises 20 different games, the most popular being the Finnish national lottery, which generates more than a third of the company's total sales.

The Finnish Ministry of Education is responsible for allocating the profits produced by Veikkaus's activities in a socially optimal way between amateur sports, the arts, science and youth work.

These profits exceed a million euros daily, and constitute a significant part of government expenditure in these fields.

Veikkaus was founded in 1940 by the Football Association of Finland and the Finnish Workers' Sports Federation under the name Oy Tippaustoimisto AB.

The agency first offered only sports betting, but in 1971 the Finnish national lottery was kicked off, and it proved a huge boom.