Started with a team built around Joseph Planckaert, and Rik Van Looy.

After Van Looy's retirement, Belgian Freddy Maertens took over the leadership mantle, famous for his rivalry with Eddy Merckx.

Irishman Sean Kelly also started his professional career with Flandria, as Maertens' super-domestique.

Joop Zoetemelk rode for the team from 1970-1972 finishing on the podium twice in the Tour de France during this span.

He also finished 5th in the 1972 Tour de France and won the King of the Mountains classification in the 1971 Vuelta a España.