While discussing options, Ross Zondagh proposed the idea of incorporating a pair of leather Veldskoen, citing their iconic status as South African shoes.
The end product was in the form of brightly coloured soles and laces representing South Africa's flag and rainbow nation; which is Veldskoen Shoes trademark look.
[6] [4] In 2019 Veldskoen Shoes made waves in British media after Prince Harry, who was touring South Africa with his wife, Meghan Markle, wore the brand.
[11] In June 2023 Valor Hospitality Partners and Veldskoen Shoes launched a strategic initiative to provide vellies to their Hotel Staff across the United States.
[12] In 2023 Veldskoen Shoes collaborated with Briana Evigan, American actress and dancer best known for her appearance in the Step Up (franchise), to create a Ranger "MoveMe" boot.