[5][6] In 1982, Daryle Scott, IBM engineer and MBA student, and three other investors created a mail order apparel company that focused in competitive body suits.

[7] In 1984, Scott created Venus Body Wear,[7] an American clothing and swimsuit retailer, selling ladies' leotards and exercise apparel via full-page advertisements in Cosmopolitan and other national magazines.

[13][14][15] In February 2012, Kate Upton and Julie Henderson wore bikinis by Venus in the annual Sports Illustrated Swimsuit Issue.

[17] Venus Swimwear Model Search was documented in the fifth episode of the first season of HDNet's reality series Bikini Destinations in 2003.

[18][19][20] The collaboration featured nearly 40 items, including long-sleeved one-pieces, tie-dye, neon, color-block and animal print swimwear and cover-ups.