It was created by Izabel de Oliveira and Paula Amaral in collaboration with Daisy Chaves, Isabel Muniz, João Brandão, and Luciane Reis.

[4] Verão 90 features Isabelle Drummond, Rafael Vitti, Jesuíta Barbosa, Cláudia Raia, Dira Paes, Klebber Toledo, Humberto Martins, and Camila Queiroz in the main roles.

Also seeking fame, Jerônimo returned to Rio de Janeiro, lying that he was the son of diplomats, to win the friendship of millionaires Quinzinho (Caio Paduan), Candé (Kayky Brito) and Tobé (Bernardo Marinho), with the help of scammer Galdino (Gabriel Godoy) and lover Vanessa (Camila Queiroz).

Despite his lie being discovered, Jerônimo got a high position at PopTV, as compensation when he helped free Quinzinho from jail, after he accidentally caused the death of VJ Nicole (Barbara France), setting up João to be arrested instead.

Originally entitled Anos Incríveis (Incredible Years), the telenovela began to be developed by Izabel de Oliveira and Paula Amaral in the second half of 2015 and had the synopsis approved in March 2016.

[26] The telenovela initially would be directed by Natália Grimberg and Allan Fiterman, however, after the postponements, both moved to other projects, and were replaced by Jorge Fernando and Marcelo Zambelli.

[29] The team's main difficulty was to faithfully reproduce the city of Rio de Janeiro in the 1990s, including famous places frequented by young people in addition to typical elements such as yellow pay phones and street signs of the time.