Verónica Abad Rojas (born 14 November 1976) is an Ecuadorian business coach and politician who is the vice president of Ecuador since 2023, serving in the Daniel Noboa administration.

Prior, she was also an unsuccessful candidate for mayor of Cuenca in 2023 and previously worked on international projects to support entrepreneurship for young people and women.

Then she took some short courses about Entrepreneurship in Santiago de Chile, Political Strategy at the Friedrich Naumann Foundation for Freedom in Gummersbach, Germany, and Innovation and Technology at the Friends of Zion Institute, Jerusalem.

President Daniel Noboa assigned her as a Special Envoy for Peace to Israel, tasked with facilitating dialogue and de-escalating tensions in the wake of the 2023 Israel–Hamas war,[9] effectively distancing her from his administration.

[13] In August 2024, Noboa named María José Pinto González Artigas as his running mate, going against Abad Rojas.

[14] In March 2024, the Ecuadorian Justice Ministry detained Abad Rojas's son as part of an ongoing investigation regarding influence peddling in the vice presidential office.

[16] On 9 November 2024, Abad Rojas was temporarily suspended as vice president by the Ecuadorian government after failing to leave Israel and travel to Turkey.