Skiers have settled in the Verbier area in order to take advantage of the steep slopes, varied conditions, and resort culture.

From Sembrancher (near Le Châble) a road leads to the Great St. Bernard Pass and another to Martigny or to the Col de la Forclaz.

A 4 Valley pass allows a tour all the way from Verbier to La Tzoumaz, Nendaz, Veysonnaz, Les Masses, Thyon and back.

The Verbier section of the 4 Valleys ski area has recent lifts made by Leitner, CWA, Poma and Garaventa AG, all operated by Téléverbier SA.

Off-piste skiing can be dangerous, and sometimes lethal, due to the risk of avalanches, hidden obstacles, crevices, extremely steep runs, and other hazards.

In the 2012–13 season, a skier was killed by an avalanche on the Col de la Mouche and two others died at the Bec des Etagnes.

On rare occasions, it is also possible to ski 700 vertical metres from Verbier (1500 m) to Le Châble (800 m) in the valley below, though such a run now entails going through terrain with felled trees and other obstacles.

The off-piste run from Col des Gentiannes (2,950 m) down to Le Chable is a better option, but it is important to check that snow conditions are good and that there is no avalanche risk.

[10] In the summertime, there are 400 km of hiking trails and hikers can follow the tracks of the chamois and ibex through the mountains, some of them covered with snow all year round.

Other activities include climbing, paragliding, swimming, golf, badminton, Ice karting, and trips aboard the mountain railways in the area.

Every summer, the Verbier Festival takes place, featuring seventeen days of musical performances at the invitation of founder Martin Engström.

[14] It caters to British customers,[3] but also receives many visitors from Germany, Norway, Sweden, the Netherlands, Italy, Belgium, France, Austria, the United States of America and South Africa.