The concerts are exclusive to Verizon Wireless customers (although select concerts are open to the public), following an appearance by the headliner at a local Verizon Wireless store.
American singer-songwriter Fergie headlined the inaugural Verizon VIP Tour.
Source:[1] British singer-songwriter Natasha Bedingfield headlined the 2008 Verizon VIP Tour.
American rapper Bow Wow was slated to headline a series of concerts in the Fall of 2008.
Australian country singer Keith Urban headlined the concert series in 2009.