It is an open, spreading shrub with large heads of sharply scented yellow flowers and is only known from areas in and near to the Cooloomia Nature Reserve, near the Murchison River.

[2] The species is somewhat similar to Verticordia nitens, V. aurea and V. patens but is easily distinguished from them by the larger size of its leaves and flowers.

[3] This verticordia grows on sand ridges in heath and shrubland in and near the lower reaches of the Murchison River in the Geraldton Sandplains biogeographic region.

[6] Verticordia cooloomia is classified as "Priority Three" by the Western Australian Government Department of Parks and Wildlife,[4] meaning that it is poorly known and known from only a few locations but is not under imminent threat.

It is usually propagated from cuttings and has been grown in a wide variety of soil types and climatic conditions although full sun is required for good flowering.