Partners could buy Via’s software to use as their own white labeled transportation service, or they could have Via handle operations as well, including vehicle fleets, drivers, and on-the-ground management and support staff.

The program continues today as Arlington's only government subsidized transportation service and has also expanded into neighboring Tarrant County.

[29][30][31] In July 2019, Trinity Metro and Via launched microtransit service ZIPZONE to allow easier access to commerce hubs and other transit.

Early surveys showed that 40% of all trips started or ended near affordable housing in low fixed transit areas.

In early 2023, the City expanded its partnership with Via to include operations: driver acquisition, vehicle operations/management, scheduling and communication, rider growth strategy, and customer support, delivering a more streamlined program through its turnkey microtransit solution.

As the service hit ridership benchmarks, the City expanded its reach by extending zone hours and upgrading to a multi-modal app that provides public transit options at any given time.

The newly designed network emphasized frequent and direct fixed-route service paired with on-demand zones to increase coverage, efficiency and provide first- and last-mile connections.

As the city’s sole transit provider, Via worked with Sioux Area Metro (SAM) to implement a whole network approach.

The first step expanded microtransit service SAM On Demand to unreached areas and extended zone hours in other parts of the city—with enhanced ride booking through an app that showed riders all available public transit options.

Routes are dynamic; “schedules” shift based on rider demand; and vehicles range in size from vans to shuttles, or buses, depending on what’s needed for the system.

In the United States, the ADA mandates that paratransit is offered within ¾ miles of any fixed-route bus line or train station.

[59] Via created a fully integrated and customizable software suite for student transportation, with route planning, a central operations console for administrators, and applications for caregivers, drivers, and educators.

Via and Citymapper have worked with municipal governments and transit agencies to adapt the app to fit local needs, with city branding, disruption messaging, and in the case of the 2024 Paris Olympics, specialized routing for event management.

In partnership with May Mobility, Via operates AV services in cities such as Arlington, Texas, Ann Arbor, Michigan, Grand Rapids, Minnesota, and Miami, Florida.

[3][84][85][86] In March 2023, Via acquired Citymapper and integrated it into its TransitTech platform, enabling the company to connect all elements of a transport system and to offer a unified journey planning experience.