Viacom Entertainment Store was a proposed chain of merchandise stores offering product based on Viacom owned properties, including Star Trek, Nickelodeon, MTV, VH1 and other Paramount Pictures properties.
The first (and only) Viacom Entertainment Store opened at 600 Michigan Avenue in Chicago, Illinois, on May 23, 1997.
[1] The store's grand opening party was attended by celebrities tied to the company at the time, including Jon Bon Jovi[2] and Jenny McCarthy.
In addition, more than a dozen standalone Nickelodeon stores opened during 1997 and 1998: The Chicago flagship failed to meet the company's expectations, and the company announced it would shutter it and the Nickelodeon stores in 1999.
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