Viaplay Group's first day as a publicly traded company was on 28 March 2019 listed on the Stockholm Stock Exchange.

This was initiated after Danish telecommunications operator TDC A/S, which had proposed to buy these assets a month earlier, was itself acquired by the Australian private equity investor Macquarie Group.

[3] On 28 March 2019, shares in Nordic Entertainment Group started trading on Nasdaq Stockholm exchange.

[5] On 5 May 2020, Pay-TV satellite platform Viasat, which was previously owned by NENT Group, merged with Canal Digital to form Allente.

NENT Group operated Pay-TV, the Viasat satellite platform in Scandinavia and offered both in-house and third party channels.

[12] Viaplay Group previously operated Viafree, a free streaming service (AVOD) in Denmark, Finland, Norway and Sweden.

[32] In July 2022, Viaplay Group has announced that they are officially acquiring Premier Sports prior to the UK launch.

It means that partners get access to a wide selection of Viaplay's successful series, films and documentaries, together with curated third-party content from across the Nordic region.

By owning a 50% stake in the TV distributor Allente, Nordic Entertainment Group  distributes its pay-TV channels including V sports, V series and V film in Scandinavia.

Four months later in May of that same year, CapMan had announced that they've merged Varesvuo Partners who owns Moskito Television with Norwegian production company Monster Media AS and created a new Nordic television, film and commercial production company under the name The New Black OY.

[43] In May 2011, Northern Alliance Group had announced that they have brought Swedish drama production company Nice Scripted Entertainment, thus expanding their operations in Sweden.

[47] Six days later in that same month, Modern Studios announced that they are rebranding themselves as MTG Studios and had brought a majority stake in Central and Eastern European production group Paprika Latino with the founder of Paprika Latino Peter Marschall continuing to be the CEO with the company.

A month later in June of that same year MTG Studios announced that they have completed their acquisition of British independent distribution company Digital Rights Group (DRG) from Ingenious Media.

They also announced that they have acquired a majority stake in Oslo-based Norwegian production company Novemberfilm for an undisclosed amount.

[51][52] In September 2013, MTG Studios had announced that they have made an agreement and won a bid to acquire Helsinki-based Scandinavian independent production and distribution group Nice Entertainment Group from CapMan that could expand MTG Studios' operations with Nice Entertainment Group's portfolio of productions companies such as Strix, Monster and Rakett will join MTG Studios' own production portfolio with Nice's CEO Morten Aass will remain the CEO once the acquisition is complete.