Viasat 4 took over all of TV3 football segments which have been broadcast there since 1988 The channel opened with the European Championship qualifying match between Moldova and Norway.

Its main focus is on entertainment, sports and documentaries, transmitting series such as Most Shocking, Stargate Atlantis, The 4400, Star Trek, The Simpsons, Family Guy, The Riches, UEFA Champions League matches and Futurama, with short news bulletins from P4 on weeknights.

TV3+ was originally to be named TV4, but after complaints from Swedish TV4 AB at the Patent Office, the channel was renamed 4 before becoming Viasat 4.

The operator of the commercial muxes was, however, intending to broadcast pay television, so the channel would be a part of the encrypted RiksTV package.

In 2010, Viasat 4 showed 16 World Cup matches from South Africa, including the bronze final between Germany and Uruguay.