Victor Albert Bubas (January 28, 1927 – April 16, 2018) was an American college basketball coach for Duke University and the first commissioner of the Sun Belt Conference.

After finishing high school he enrolled at the University of Illinois, playing the 1944–45 season for the Fighting Illini.

Bubas is widely credited with pioneering the art of recruiting by targeting players very early and gathering information on them before other coaches had learned of them and would send newspaper clippings of Duke games to prospects.

In 1965 Bubas recruited Claudius Claiborne, the first black athlete to play a varsity sport at Duke University.

Duke received the automatic bid in the NCAA tournament, where the Blue Devils won two games before losing to 12th-ranked NYU.

Bubas retired from coaching in 1969 and then served as a Duke administrator, eventually becoming the vice president of the university.

In 1976, he became the first commissioner of the Sun Belt Conference, a position he held for fourteen years until his retirement.