Vic Tanny

[1] Amid anti-Italian sentiment during World War II, some of his family members legally shortened the surname, Iannidinardo, to Ianni.

[1] Located in his parents' Rochester garage, the gym uniquely had carpeting, bright colors, and background music.

[3] That year, the two emptied their joint bank account of its $500, borrowed another $200, and opened their first gym, West Coast Tanny, near Santa Monica Beach.

[4] The hardcover magazine Wisdom, following issues that featured Einstein, Disney, and Jesus, placed Tanny on its December 1961 cover.

[2] Yet he demanded, of salespersons, sales tactics so aggressive that the New York State Attorney General responded by imposing a fair-practices code on all gyms.

[2] Although the earlier, traditional gyms might have eventually evolved similarly without him, Vic Tanny was a visionary—the other most arguably being Jack LaLanne[8]—who rapidly outmoded them and ushered in today's familiar, modern fitness club.