Victoire Cogevina Reynal was born in Boston,[7] United States and shortly afterwards her family moved to Argentina where she grew up going to the general grandstand of the Avellaneda stadium to support her soccer team: Racing Club.

In all those years, she opened up discussions on male chauvinism [21] and the lack of transparency in the soccer industry,[22] she became a spokesperson for those causes and she became a referent for women in the media of Latin America, Europe and the United States.

Three years later, she started her own project and pushed forward the development of Gloria Football [23][24] with the help of investors and her co-founder, Matias Castello,[25] a fellow Argentine soccer fan and previous Head of Partnership Product at Facebook.

[27] In 2023, she announced the formation of the Mercury 13 trust; a multi-club ownership group focused on acquiring controlling stakes in professional women's football teams in Europe and Latin America, with a capital of more than $100 million.

[34] Cogevina joined Nadia Nadim and the city's mayor of Louisville, Kentucky, Greg Fischer,[35] with the aim of starting a campaign for raising money to support resettlement of Afghan women.