[2] In the 1960s, JVC established the Nivico (Nippon Victor Corporation) brand for Delmonico's line of console televisions and stereos.

In 1970, JVC marketed the Videosphere, a portable cathode-ray tube (CRT) television inside a space-helmet-shaped casing with an alarm clock at the base.

[citation needed] In 1976, the first VCR to use VHS was the Victor HR-3300, and was introduced by the president of JVC at the Okura Hotel in Tokyo on September 9, 1976.

The adult movie industry adopted VHS as their common format and with a certain level of software availability, hardware sales grew.

Development suffered numerous delays, and the product was launched in 1983 in Japan, followed by the United Kingdom in 1984, to a limited industrial market.

[citation needed] In 1981, JVC introduced a line of revolutionary direct-drive cassette decks, topped by the DD-9, that provided previously unattainable levels of speed stability.

[citation needed] In 1986, JVC released the HC-95, a personal computer with a 3.58 MHz Zilog Z80A processor, 64 KB RAM, running on MSX Basic 2.0.

[citation needed] In October 2001, the National Academy of Television Arts and Sciences presented JVC an Emmy Award for "outstanding achievement in technological advancement" for "Pioneering Development of Consumer Camcorders".

[citation needed] JVC has been a worldwide football (soccer) supporter since 1982, having a former kit sponsorship with Arsenal and continuing its role as an official partner of 2002 FIFA World Cup Korea/Japan.

In 2005, JVC joined HANA, the High-Definition Audio-Video Network Alliance, to help establish standards in consumer-electronics interoperability.

[9] In 2007, Victor Company of Japan Ltd confirmed a strategic capital alliance with Kenwood and SPARKX Investment, resulting in Matsushita's holding being reduced to approximately 37%.

[10] In March 2008, Matsushita (Panasonic) agreed to spin off the company and merge it with Kenwood Electronics, creating JVCKenwood Holdings on October 1, 2008.

[12] JVC TVs for North America are now being manufactured by AmTRAN Video Corporation along with distribution, service, and warranty under license from JVCKenwood.

Also in Europe, JVC is present with camcorders, security cameras, audio systems, and with their emblematic boom box, projectors.

JVC also sponsors the "away" shirts of the Australian A-League club, Sydney FC, and Dutch race driver Christijan Albers.

[citation needed] JVC has also been a sponsor of a massively multiplayer online game called Rise: The Vieneo Province since 2003.

[16] JVC is generally known within Japan by the Victor brand, preceded by the His Master's Voice (HMV) logo featuring the dog Nipper.