In 1903, the Victoria Pier Company decided to extend the neck to a length of 750 feet (230 m) to facilitate outdoor theatrical performances.

As a result, Colwyn Bay Urban District Council purchased the pier and work began immediately to rebuild the pavilion.

[3] Colwyn Bay Urban District Council set about rebuilding, and the third pavilion was opened on Tuesday 8 May 1934 at a cost of £16,000, but the Bijou Theatre was never rebuilt.

Increasing usage of the pier led the council to introduce a twopenny toll (free after 6pm) in 1936, which included the price of a deckchair and listening to the band.

During the 1970s and 1980s, the Dixieland Showbar hosted many live concerts, featuring groups/acts such as Motörhead, The Damned, Siouxsie & The Banshees, Elvis Costello, Slade, The Specials, Cockney Rejects and Black Flag.

They converted the Dixieland Showbar into CJ's Nightclub and built an extension onto the front of the Golden Goose Amusements, to create a larger entrance/amusements area.

Vandals attacked the pier after the closure, smashed most of the windows in the former Golden Goose Amusements, and broke into the pavilion to set fire to it.

In 1993, Colwyn Borough Council gave permission to demolish the pavilion and seaward end of the pier, but the work was never carried out.

On 11 December 2003, the pier was bought by Cambridgeshire businessman Steve Hunt, who sold his house to fund the £100,000 purchase price.

In 2008, the entrance building housed a fishing tackle shop, cafe, bar (which was extended, refurbished and renamed 'Oddities' for the 2008 season) and a selection of amusement machines.

A small section of the pier neck was open to the public, mainly housing an outdoor seating area for the bar.

The main area of the pier neck was closed to the general public, but was open for fishing, subject to the purchase of a permit.

The pier closed at the end of July 2008, as a result of a bankruptcy order made against the owner, Steve Hunt, by Conwy County Borough Council in respect of unpaid business rates.

In 2012, Conwy County Borough Council bought the Pier from the Receivers, Royce Peeling Green and intended to grant a lease to a local community group if they were successful.

However, the request was denied and the structure still lay in a bad state, with fencing blocking people from being able to go under the pier for health and safety reasons.

In 2013, the Pier regeneration had a new lease of life, thanks to a local community group, who formed a third sector company called Colwyn Bay Shore Thing.

The Lottery Fund stated that a large part of the denial was the council's refusal to support or back the Round 2 application on cost grounds.

The Art Deco murals created by Eric Ravilious and Mary Adshead in 1934, from inside the pavilion, have all been successfully removed and are currently awaiting restoration.