A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization.
Critics of VNRs have called the practice deceptive or a propaganda technique, particularly when the segment is not identified to the viewers as a VNR.
According to the trade-group Public Relations Society of America, a VNR is the video equivalent of a press release.
The VNR placement agency seeks to garner media attention for the client's products, services, brands or other marketing goals.
There was no hint of shame, certainly no apologizing, just apparent disdain for having their business practices dissected on the front page of the New York Times.