Video production

It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock.

Teachers integrate best practice teaching techniques to create scripts, organize content, capture video footage, edit footage using computer based video editing software to deliver final educational material over the Internet.

It differs from other types of video production in at least three ways:[2] Webcasting is also being used in education for distance learning projects; one innovative use was the DiveLive programs.

[3] Increasing internet speeds, the transition to digital from physical formats such as tape to file-based media and the availability of cloud-based video services has increased use of the internet to provision services previously delivered on-premise in the context of commercial content creation for example video editing.

In some cases the lower costs of equivalent services in the cloud has driven adoption and in others the greater scope for collaboration and time savings.

Video production of a political commercial, San Diego, California (2004).
A marketing video for the Wikimedia Foundation .