The OVP comes with an end-to-end tool set to upload, encode, manage, playback, style, deliver, distribute, download, publish and measure quality of service or audience engagement quality of experience of online video content for both video on demand (VOD) and live delivery.
The latter example is predominantly found in FTA (Free-To-Air) or pay-TV broadcasters who seek to provide an over-the-top media service (OTT) that extends the availability of their content on desktops or multiple mobility devices.
Revenue is derived from monthly subscriptions based on the number of users it is licensed to and the complexity of the workflow.
OVPs often cooperate with specialized third-party service providers, using what they call an application programming interface (API).
Flash is still in use but is declining due to the popularity of HLS and Smooth Stream in mobile devices and desktops, respectively.
The entertainment industry uses this medium to release music and videos, movies and television shows directly to the public.
Traditional methods of personal video distribution, such as making a DVD to show to friends at home, are unsuited to the low resolution and high volume of camera phone clips.
In contrast, current broadband Internet connections are well suited to serving the quality of video shot on mobile phones.
[5][6] On some websites, users share entire films by breaking them up into segments that are about the size of the video length limit imposed by the site (e.g., 15-minutes).
A mobile live streaming software called Qik allows the users to upload videos from their cell phones to the internet.
The company has developed an auto-advertisements system that automatically inserts advertising to the clips posted to the website.
[13] The success of YouTube led to a number of similar online video streaming platforms, from companies such as Netflix, Hulu and Crunchyroll.
Within these video streaming platforms like Netflix, Hulu, and YouTube, there are privacy concerns about how the websites use consumers' personal information and online behaviors to advertise and track spending.