Viivi Pumpanen (born 20 July 1988) is a Finnish actress, model and beauty pageant titleholder who was crowned Miss Finland 2010, the official representative of Finland to the 2010 Miss Universe pageant.
[5] As the 71st Miss Finland, Pumpanen accepted the crown from Essi Pöysti, the 2009 titleholder, on 17 January 2010 and said "I have been dreaming about this since I was eight years old.
"[1] She competed in the Miss Universe 2010 beauty pageant on 23 August 2010 in Las Vegas, Nevada.
[6][7] On 11 December 2023, she was revealed as one of the hosts of Uuden Musiikin Kilpailu 2024, the Finnish selection for the Eurovision Song Contest 2024, alongside Pilvi Hämäläinen [fi] and Benjamin Peltonen.
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