Villa Riviera

The Villa Riviera provided maid service, valets, doormen, concierge, and managers on duty to cater to the needs of residents.

The four styles of grotesques are: a bear holding a shield, a cougar, an eagle, and a winged chimera featuring a wolf's head and a bird's body.

In general, it will savor of the majestic Tudor Gothic, but with a marked feeling of French and Italian Renaissance, all blended into a composite grace of line which will overshadow any single decorative detail.

Within VILLA RIVIERA will provide its one hundred and thirty owner-residents and their families with every comfort, luxury and modern convenience afforded by the finest hotel or the perfectly appointed individual home.

"[5][7] Shortly after the Villa Riviera opened, the Great Depression hit, and the demand for luxury cooperative apartments declined.

The most prominent construction engineering firm in the country, McClintic-Marshall, structurally designed and built its heavy duty Bethlehem steel skeleton.

The earthquake, with a magnitude of 6.4, resulted in the destruction or severe damage of about 70 schools and over 120 buildings, including homes and businesses in the area.

Admiral Richard H. Leigh, commander-in-chief of the United States fleet, after rushing down the stairway with most of the other 400 occupants and out into the street, returned to his suite around midnight in disdain of the succeeding shocks, which continued through the night.

George Kingreet, assistant manager of the Villa Riviera, painted a picture of the hurried exit of the naval notables when the first shock came.

In 1937, silent film star Norma Talmadge and her ex-husband Joseph M. Schenck, president of 20th Century Fox, bought the building for $1.5 million.

[12] Despite the conversion, the owners kept the hotel's cocktail lounge, beauty salon, coffee shop, dining room and valet service for the convenience of the cooperative residents.

[12] The first Miss Universe Pageant was held in Long Beach in 1952 and the Villa Riviera provided the backdrop to many of the photos and the parade on Ocean Boulevard.

In 2003, the Los Angeles Times called it "Long Beach's most elegant landmark", a building that "has helped define the city for nearly three-quarters of a century.

The upstairs bedroom and "Fish" bathroom of the Architect's personal Penthouse were connected to the Amusement Room in 1968 creating its current floor plan.

Fortunately, in all those incarnations, no one ever saw fit to redecorate, making it the Amusement Room only space used publicly, while maintaining the architect's original vision.

The rest of the grand North Penthouse has been reimagined to reflect the amazing gothic revival style of 1928 in harmony with the Amusement Room in design, decor, and scale.

Drawing of the Villa Riviera published by the Los Angeles Times in 1928
Aerial view of the Villa Riviera, showing the beach before land reclamation , undated
The Villa Riviera with the Port of Long Beach and Santa Catalina Island in the background
Grotesques atop the Villa Riviera
The North Penthouse Amusement Room