Vincent Edward Price[1] is an American communication studies scholar, currently serving as the 10th president of Duke University in North Carolina since July 2017.
[2] Price received a Bachelor of Arts magna cum laude with a major in English from Santa Clara University in 1979.
[3] It was reviewed in the Public Opinion Quarterly by John P. Robinson, of the University of Maryland, College Park, who called it an "indispensable and insightful guide to the historical and intellectual roots of our profession".
[6] The book is 92 pages long and examines and contrasts the ideas of Plato, John Locke and Walter Lippmann with current laboratory findings of group dynamics and cognitive psychology.
[6] Robinson wrote that, "The work establishes Price as a major contributor to a field that has yet to address adequately many of the fundamental issues that he has articulated.