[4][5][6] In particular, he has created cover, editorial, runway and red-carpet “beauty looks”[7] for models, actors and public personalities including Cindy Crawford,[8] Linda Evangelista, Naomi Campbell,[9] Christy Turlington, Heidi Klum,[10] Claudia Schiffer, Elle MacPherson, Julia Roberts,[11] Sigourney Weaver,[12] Hillary Clinton,[13] Ivana Trump, Gwyneth Paltrow,[14] Diane Lane, Claire Danes,[15] Geri Halliwell,[16] Isabella Rossellini[17] and Catherine Deneuve, among many others, earning scores of magazine covers in the process.

[20] In Milan, he studied make-up artistry,[21] and worked with Italian designers Gianni Versace, Giorgio Armani, Mariuccia Mandelli, Gianfranco Ferré, Domenico Dolce and Stefano Gabbana and Franco Moschino.

[22][23][24] In 1988, at the encouragement of Cindy Crawford, Linda Evangelista, and Vogue editor Michela Bardini, Longo moved to New York City,[19][21] where he worked with fashion photographers Patrick Demarchelier, Gilles Bensimon, Richard Avedon, and Bruce Weber.

He took on award show red carpet assignments with various celebrities,[25] and then served as a contributing beauty editor at Elle USA,[26] and as a product consultant for Revlon, Estée Lauder, and Elizabeth Arden.

[33] The brand was distributed by Barneys New York, Neiman Marcus, Bloomingdale's, Space.NK, and Sephora across the United States and in London, Tokyo, Dubai, Vancouver, Toronto, Paris, Sydney, Singapore, Stockholm & Mexico City.