The same soundtrack album was reused in the simultaneous Telugu version Ye Maaya Chesave (2010) and its Hindi remake Ekk Deewana Tha (2012).

The official audio of Vinnaithaandi Varuvaayaa was released at the BAFTA Awards held at London on 25 December 2009, which was attended by several film personalities, including the lead actors Silambarasan and Trisha, composer A. R. Rahman, lyricist Thamarai, director Gautham Vasudev Menon amongst others attending the event, which also featured a live unplugged performance.

The audio was released by Kamal Haasan, who has previously acted in Gautham's direction in the film Vettaiyaadu Vilaiyaadu (2006).

[9] The CD's & cassettes cover released by Sony Music India had an image of three Silambarasan's and on the right side a Trisha.

As a part of the film's promotion, the audio cassettes and CDs were released across the world via Amazon's online retail store, and also made available digitally on iTunes, Nokia Store, and an iPhone application, in which will allow the users to stream and listen to the full-length songs from the film, download the songs, wallpapers and other movie related information.

[11][12] The additional songs, a female version of "Aaromale" and "Jessie's Land" were performed by Shreya Ghoshal and Megha respectively, at the audio premiere held at BAFTA Awards in London on 11 December 2010.

"[20] Behindwoods rated the album 3.5 out of 5 stating "In a rather telling interview with Nik Gowing of BBC, Rahman expressed his deep desire to bring South Indian (he sweetly included all the four states) music out of its narrow confines and popularize it all over the world because it had so much to offer.

Blame the post-Oscar hype or the burden of too many projects but aside from a few moments of brilliant heights, ARR pretty much sticks to his proven template.

"[21] Music Aloud gave the rating of 8.5 out of 10 stating "To sum up, it is refreshing to hear a set of totally new tunes from a Gautam Menon flick.

"[22] Milliblog reviewed "Gautam’s fish-out-of-bowl state shows as he grapples with Rahman’s divergently different melodic palette.

My pick in the album includes Hossana which would go well with the audiences, Alphonse Joseph owes Rahman for beautiful composition- Aaoromale and Mannipaya.

[26] A. R. Rahman A. R. Rahman, Benny Dayal, Kalyani Menon, Devan Ekambaram, Chinmayi, Karthik, Vijay Prakash, Suzanne, Blaaze, Naresh Iyer, Shreya Ghoshal, Alphons Joseph, Megha Music Label - Sony Music Entertainment Pvt.