He made his debut with Gujarati film Dariya Chhoru (children of the ocean) in late 90s, with JD Majethia as the lead.

[1] Vipul Amrutlal Shah started his career on small screen with the soap opera Ek Mahal Ho Sapno Ka, which aired on Sony Entertainment Television.

He then impressed the audience and critics in his next film Waqt: The Race Against Time, which was again based on a Gujarati play 'Aavjo Vhala Phari Malishu' ("Good bye dear, will meet again").

His next two films, Namastey London and Singh Is Kinng did very well at the box office with the latter breaking all previous opening records in Bollywood.

In 2009, he directed London Dreams, starring Salman Khan, Ajay Devgan and Asin Thottumkal, which was an average grosser at the box office.