[2] It operated two distinct A&R and marketing streams—Virgin and EMI Records.

Mercury Records UK, which traditionally released International Island and Def Jam artists in the UK will now operate as an imprint under Virgin EMI along with Universal Island, which also released Republic Records artists in that country[3] The new label will replace Mercury and Virgin as the releasing label in the UK, for Def Jam and Island US's international roster as well as Virgin Records America artists.

[3] On 16 June 2020, Universal rebranded Virgin EMI Records as EMI Records and named Rebecca Allen (former president of UMG's Decca label) as the label's president, and will continue to operate Virgin Records as an imprint of EMI Records.

[4] Virgin EMI's artists include Carrie Underwood, Taylor Swift, Florence and the Machine, Lewis Capaldi, Katy Perry, Emeli Sande,Ruth Lorenzo,the Chemical Brothers, Jamiroquai, the Libertines, Fall Out Boy, Lorde, Chase & Status, Metallica, Avicii, Elton John, Tion Wayne, Chvrches, Paul McCartney, Bastille, Blossoms, Loyle Carner, Martin Solveig, Bon Jovi, Harris J, the Vamps, George Michael, Devo, the Stone Roses, HRVY, Vic Mensa, Massive Attack, Avenged Sevenfold, Paul Simon, Krept and Konan, Amy Macdonald, Duke Dumont, Kanye West, Westlife, Konirata and Four of Diamonds.

[3][5][6] Furthermore, Mike Oldfield, whose Tubular Bells album launched the original Virgin Records, is also a Virgin EMI artist.