On June 30, 2006, Virgin Group chief Richard Branson announced the inaugural shows.

A single-day show also took place in Baltimore, Maryland, in the United States, on September 23, 2006, at the Pimlico Race Course with the Red Hot Chili Peppers and The Who.

[2] Virgin Festival 2007 took place in Vancouver on May 20 and 21, as well as a return to Pimlico Race Track[3] in Baltimore for an expanded two-day event on August 4 and 5 and Toronto on September 8 and 9.

[citation needed] In 2007, Richard Branson was encouraged by Daryl Hannah to green the Baltimore festival by bringing in zero waste event producers The Spitfire Agency.

[5] The Virgin Mobile FreeFest also returned to Merriweather Post Pavilion on September 10, 2011.

The headliners for the 2011 Virgin Mobile FreeFest were Deadmau5 (house), Cee Lo Green (hip-hop/pop), and the Black Keys (indie).

[9] The Virgin Mobile FreeFest was held at the Merriweather Post Pavilion in Columbia, Maryland.

In an official statement released by Virgin Mobile, it was stated that due to the current economic conditions, admission to the festival would be free of charge for all concertgoers.

The sponsor hoped that concertgoers would donate $5 to youth homelessness through its charitable initiative known as the RE*Generation.

Saturday, July 4 Tragically Hip cancelled due to family medical issues.

Massive Attack were originally scheduled to headline but three days before the concert, it was announced that they had to postpone the first four concerts of their North American tour, including the Virgin Festival appearance, due to delays in receiving U.S. visas.