Partnered with more than a dozen charities worldwide the company also provides a resource through the Internet by serving as an online donation centre for those wanting to contribute.

[3] In response to such reports, Virgin incorporated a charitable group called The Healthcare Foundation on August 3, 1987, to provide research in and education about AIDS.

[5] After spending six months speaking with social issues groups, Virgin Group suppliers and partners, and numerous Virgin staff members in South Africa, Australia, the United States and the United Kingdom, the organization concluded that many people and companies were deterred from participating in philanthropic activities by the complexities of the charity sector.

In the next 30 years or so I can make an enormous difference to a lot of people's lives just by using the strength of my own brand name and being able to pick up the phone and get through to the President of Nigeria or Thabo Mbeki.

[7] The launch scheme included the strapline 'Spend time with your better side', a brochure, posters and promotional items that juxtapose the seven deadly sins with seven good deeds: lust is contrasted with love, for instance, and gluttony with generosity.

In addition, Virgin Unite was cited in 2006 as an example of organizations founded by philanthropic entrepreneurs, young billionaires putting the benefits of capitalism to charitable use.

[2] A main activity of Virgin Unite is to raise money and awareness to help defeat on a global scale what the foundation refers to as The Big 3: AIDS, HIV, and malaria/tuberculosis.